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How Can a Hotel Marketing Plan Help You Say Goodbye to ‘Hope’?

‘Hope’ is a lousy business strategy when it comes to running a hotel business. Yet many hotel businesses choose to run their marketing campaigns almost entirely on hope. They spend money on adverts, whether online or offline, and then they cross their fingers and hope. They hope that potential guests are going to find their ads and book with them. They feel they have no other option but to sit back and hope for the best.

It is hardly surprising that stress levels are high amongst hotel owners. So have you ever asked yourself if there is a better way? How would you feel if you knew you could transform the marketing of your hotel from a game of chance, which translates to insecurity, anxiety and sleepless nights, to an organised, reliable marketing system, based on ‘Return on Investment’?

In other words, you put money into your hotel marketing strategies knowing, in advance, that you are going to get more money back? What difference would it make to your hotel business and your life if this was true for you? How good would it feel if that lousy word ‘hope’ was removed from your thinking and your vocabulary forever? As a hotel marketing and sales expert, I would NEVER run my business on hope. And you don’t have to either. To ensure that your hotel marketing is successful, you must have a hotel marketing plan.

Although it is tempting to leave your marketing up to chance when you are so busy with the day-to-day running of your hotel, you cannot afford to do this. The marketing of your hotel is your most important job of all. After all, without guests, you do not have a hotel business. A hotel marketing plan means that you can stop leaving the success of your business to chance and start making the profits that you deserve.

The secret, when building your hotel marketing plan, is to test out a number of marketing strategies on a small scale, and work out which ones generate the greatest response rates and profits. Only when you have done your measuring and testing do you roll out your chosen strategies on a large scale. Just imagine the difference it could make to your hotel if you applied just one or two proven money-making strategies, let alone more.

Make it your goal to test at least one new marketing strategy a month. Within a year you might have found several that produced reasonable results and one or two that aren’t worth pursuing. However, you will likely have found five or six, at least, that prove real winners, that you can then implement on a much larger scale, knowing that you will get the results you want. The secret is to always fully test and measure every strategy that you use. You cannot make good decisions without complete knowledge.

Say goodbye to ‘hope’ forever. Say hello to ‘certainty, security and happiness’ with a hotel marketing plan that works for you.

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Annual Multi Trip Insurance for Travellers With Pre-Existing Medical Conditions

If you are like many others who have a current, pre-existing medical condition, then you will be under no illusions as to how difficult and arduous it can be to get a good and affordable insurance policy when you are looking into getting travel insurance.

With the current price of insurance and given how picky insurance companies can be, it can be very difficult for you to get worldwide annual multi trip cover if you have a previous condition.

The reason for such extreme financial costs these days is that Travel Insurance companies have to pay out huge sums of money every year to medical and emergency patients with travel insurance. This is why a lot of insurance companies offer huge sums of money worth of insurance cover across the globe to pay for things like hospital treatment and travel expenses, if you fall ill abroad and have to stay there for additional medical cover.

This is why when you already have a medical risk, you can be asked to pay additional premiums from your insurance company. Whether you have had to overcome a serious illness such as cancer, or something minor which required very little medical attention, they will ask you to disclose these incidents when it comes to taking out travel insurance.

Even if you have made a complete recovery from the illness, you still have to watch out for the extra premiums you will be asked to pay, due to having struggled in the past as there is a chance of returning.

The good news is that some travel insurance agents offer really wide range of pre-existing medical conditions that are covered for free. You can cover all your conditions at no extra fee if you choose the right company.

When you speak to an insurance company, you will have to go through a special process where you are asked a series of questions and reveal some very in-depth details, if they find it necessary. While this can be an unnerving and even sometimes upsetting process, they have to do this so that they can give you the right deal when it comes to your previous health records. Hiding the truth may result in pitiable experience and huge financial losses.

Make sure that you declare everything, no matter how small, so if any old injuries or illnesses return when you are abroad, you have told them previously of an ongoing problem – otherwise they may not pay out. Any doctor can distinguish a pre-existing condition from the first accident. Whom are you trying to fool?

The destination of your holiday matters too, for example, some of European countries have the most expensive health care along with the United States, and this can dictate on your success, or the cost, of your insurance. If you try and get a deal with worldwide annual multi-trip cover, then you will be able to go anywhere in the world and be protected.

Although travel insurance does offer peace of mind when travelling around, as if you do fall ill while abroad and cannot be brought home for treatment, you know that your expenses are paid for by your insurance company, so you know that your treatment is covered.

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What Is Travel?

What Do We Mean By Travel and What Does It Mean To Us

If you look up the word ‘travel’ in a dictionary, the meaning of it is this; being able to move about from place to place. Well, this is true to certain extent, we do move to a place, but when we are there we stay there and view the sights and have fun. Unless, we are touring then we would be moving about a lot, but mostly we would stay in the one place for at least a couple of days to take everything in.

What Is the Modern Meaning of the Word Travel

When travelling to new places we are experiencing new things, too. If we go to a different country, we find that their customs and way of life can be completely different to ours. Here we meet new people, and remove ourselves from the norm of everyday life. If you are adventurous you may even taste the different types of food they sell there. May be you want to move to another country, because you are interesting in learning languages. Whether we visit a beach, tourist place or stay out in the city every experience will be different.

Escaping From Our Every Day Lives

We’ve been working hard for the past 4 to 6 months, and are desperate to get away from it all and relax. Some people find they can do this at home, but others want to get away to somewhere totally different. You may be interested in learning and studying about other places in our big wide world. What a great way to this, by travelling to the wonders of the Earth. Many countries still have sites that date back to the 15th and 16th centuries, so if you are into history, this is most likely the sort of town you will visit. When living in the UK, all you seem to see is rain and bad weather. Two days are not always the same here, so we usually fly out to some warmer, exotic place to escape not only the day-to-day grind, but the weather, too.

The Adventure of Travel

We can get an adventure on our travels no matter where we go, but there are holidays that are dedicated to just that. These including horse riding, ski-ing, hiking, sports, surfing to name a few. You can visit certain holiday resorts that plan your itinerary around the activity you really enjoy.

Hiking and walking holidays can be planned for by yourselves, especially if you are wanting to tour. Many people choose to go backpacking or camping. On the other side of the coin, there are relaxing beach holidays. If you just go for the sun, and to top up that tan this is a great way to relax. Then in the evening hit the numerous bars and restaurants. This type of holiday is most suited to the younger generation.

Everyone chooses to make their holiday away from home, what they want it to be. Whether it’s chilling on the beach, sight-seeing and learning about the culture or going on an adventure. At the end of the day, you should arrive back home feeling refreshed and ready for work.